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Socialnomics: How social media transforms the way we live and do business, by...
It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new...
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Social Media: The Revenge of the Internet
Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by...
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The Cluetrain Manifesto, ten years later
I was at Back Bay Station, waiting for the train to NYC when I noticed a young guy with the Cluetrain Manifesto in his hands. I couldn’t resist asking him of he liked it. “It’s old, but it’s great,” he...
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Digital Leader, 5 Simple Keys to Success and Influence by Erik Qualman
Notoriety used to give you a chance to be immortalized with a postage stamp, but “now every single one of us has a digital stamp.” This is the opening statement of Erik Qualman’s new book: Digital...
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The New Relationship Marketing by Mari Smith: High Tech and High Touch
Mari Smith, probably the ultimate Facebook guru (see my review in March 2011), is also the author of The New Relationship Marketing that came out last October. Social networks tend to be perceived as...
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